Rapport is a buzzword that hit the business world some decades ago, but still remains misunderstood. Your employees likely use some form of rapport building with clients, but do they understand the precise recipe it takes to communicate with a complex customer base? Deepening the level of rapport with your employees and customers will increase sales and retention and will dramatically shift your staff to focus on customer service excellence! Remember, a potential customer may not necessarily buy your product or service from you if they like you, but most assuredly, they won’t do business with you if the don’t like you.
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